One of the best-known and best-selling sports apparel in the market for Adidas apparel and footwear. Adidas has long been a well-established and well-designed footwear since Adolf (Adi) Dassler created the first few in the early 1920s.
Adidas started with footwear, just recently wearing other sportswear, such as t-shirts, socks, shorts and various accessories, just to name a few. When Adolf Dassler designed his first pair of shoes, he immediately became a hit. Therefore, not long after Adolf and his brother, Rudi sold them like toasts. The brothers have introduced many innovations in the athletic shoe industry. They were the first to present the arched support in athletic shoes. They were also the first ones to give athletes free shoes in order to promote their products.
When the company entered the United States market in 1968, they were very strong. They were so strong that American shoe competitors, Wilson and MacGregor, had to stop producing footwear because of Adidas's popularity. The popularity of Adidas is indisputable when, in the 1972 Olympic Games in Munich, all the game officials and nearly 1,490 international athletes were wearing Adidas.
Adidas's strong footwear market was surprising to be seen in the company's 80s. The lack of senior management in the company due to solid management and operational policies led to the loss of Adidas in the 80s. The company completely underestimated the growth of newly formed Nike. They were too smug. And soon, thanks to the more innovative design and modern styles, thanks to the new generation, Nike has won the number one title from Adidas. Adidas fell from the top and the fall was hard.
We rescued the company from the early 70's to the rebirth of the early 1990s. Adidas's old designs were attracted to teens and younger generations by retro and antique nights, mostly caused by the revival of psychedelic fashion.
Famous people who were given videos and camera on old Adidas shoes have increased the shoe maker's 20-year plan.
At present, Adidas has climbed slowly to the ranking of top shoe manufacturers in the world. Though it has not yet reached its peak, the company has been comfortable in the sportswear market.