The short story of the Adidas brand

March 5, 2018 | By 346@dmin | Filed in: Uncategorized.

Adi Dassler invented the Adidas brand in the 1920s; the brand name is a shortened version of its name. Adi was an enthusiastic athlete, but he was also a shoe maker and had the idea of ​​finding instructors that would allow an athlete to perform on an optimal level while protecting his feet from injuries by offering special and supportive designs. This idea considers the second nature of modern sensitivity, and we believe that a certain feature of sportswear is protective and supportive, but it is revolutionary from its age.

Adidas trainers have proven to be extremely popular and, for a short while, Adi Dassler's company produces over 100 pairs of trainers a day – this is a new opportunity for the new flourishing company. By the end of the 1930s, the Adidas brand expanded the commodities; they started by creating sports equipment specifically designed for certain sports. For example, they started to produce tennis shoes, ice skating and golf.

When Adi Dassler started trading under the Adidas brand, his business partner, Rudolph's brother. In the 1940s, the visions of how the company would work began to depart from each other and decide to choose other ways. Adi continued to set up Adidas trainers, but his brother, Rudolph, founded a rival company, Puma. Due to the distinction between the two signs, Adi decided to add the three strips that are part of the iconic images of the Adidas brand.

In the 1950s, the Adidas brand was actually created for itself. By creating a first choice of football boots, with the taps, the company has attracted the attention of all the world's most important football leagues, which, of course, has proven extremely lucrative. In fact, the Adidas brand designed a soccer team for the winner of the 1954 World Cup in Switzerland, Switzerland. In the mid-1950s and in 1956, the Adidas brand became the sponsors of the Melbourne Olympic Games, and I would say that it was not stopped. Today, Adidas is one of the best-known brands in the world, incredible performance for such humble beginnings. The new factories were established regularly and the brand spread in the capitalist world.

Adidas, however, spreads only to the sixties and started manufacturing sportswear. In 1963, they started expanding their goods to sports equipment, if that was not the case, then we would not see Adidas footballers at the most important football sports events – in a picture that really became a "beautiful game" icon.

In the 1970s, the first "Trefoil logo" was featured on clothing, footwear and footwear. Adidas included the Trefoil logo, which would allow people to mimic Adidas products from genuine articles. In the 1980s, the Adidas brand participated in the extensive cultivation and celebration of sport, Horst Dassler founded "International Sport, Culture and Leisure".

Returned to former Adidas clothing styles in 2000 when the first Adidas Originals opened its doors in America and South Korea. Today Adidas Originals are still extremely popular fashion.

Source by Jack Hill

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