One of the most important things the company needs is a logo.
The logo is an image that represents your business. This may be an illustration, a symbol, a name, or a combination of these. An appropriate logo is used to display the desired business image.
Maybe one of the people who think a logo is not a big deal, please, they're different.
I always meet people who think the design of the logo is "waste of money," but nothing can be further from the truth.
Why is the logo important in the great order of things?
Human brain remembers much easier in the picture than in words. The logos are about instant recognition. At a glance, the customer has found you. The brain instantly starts information about your company. Symbols are much better and faster than recognition than words.
This is particularly effective in brand branding. The logo is the product of consumers will be mind. Your logo is able to show all your positive [or negative] about your business.
People really justify businesses with the first visual impression.
A good logo is the anchor with great web pages, business cards and all other visual marketing materials.
If you start your business and want a good logo, or if you think you can use a new logo to project your success, here are some things to think about.
The logo must be authentic …
Design must be unique, without copyright infringement. You want design to attract what you will know from a demographic perspective. You do not want your logo to mix with someone else. The confusing customer cost is too high.
Keep You Logo Simple …
The best logos are those that look good in black and white as well as in color. You want to use your logo in any document your company produces – all marketing materials, emails, letters, etc.
In order to accurately and clearly reproduce your logo in so many different places and in many places of different sizes, you want it to be simpler.
A simple logo can be reduced, re-colored, enlarged, displayed on the web, or printed on your business if necessary.
You can use special characters in text logos.
Examples: An oblique font can represent motion and speed. The script font shows elegance and sophistication. The reverse letter represents modern art. Comic book font is good for children. The bolder letter shows the performance.
Words are really pictures and are presented in the correct way, the written name of your company provides the same instant recognition as an illustration or a symbol.
Purely symbolic (abstract) logos represent your company. The symbol is not as clear as text and may require many additional client impressions to remember the logo. However, if it's good in marketing, it can create an indelible impression on the audience (after it stops). Think about it when you see Nike having to see the company name at all? Moment of My Case …
Before people read it often, businesses offered words instead of words. If such a picture is appropriate, you may consider it.
Combination of Text and Symbols
The benefits of text and symbols combined can be the most effective way to use the logo. You will immediately recognize your name and what you are doing.
Lean toward the logic of understanding. If the ordinary person can look at them and know what kind of business you are and what kind of company you are, you are on the right track.
What colors should I use?
Different colors represent different things in different industries. People react to the color and want to make sure this is the reaction you want. The strength and clarity of the corresponding colors are increased to the logo. Bad colors will remove customers.